Single sign-onPhishing-resistant MFALeast-privilege access
The problem
Most breaches start with a password.
They rarely start with clever hacking. As organisations add apps, staff juggle more logins, reuse passwords and accumulate access they no longer need — and every extra credential is another way in. Cloud Labs Identity gives everyone simple, secure sign-in and makes sure access always matches the person's role.
What it does
Identity, done properly.
Single sign-on
One secure sign-in across your apps, so people stop reusing passwords across services.
Strong multi-factor authentication
Modern, phishing-resistant MFA that blocks credential theft without slowing your team down.
Access that matches the role
People get what they need and nothing more, with access reviewed as roles change.
Joiners and leavers, handled
Access is granted on day one and removed the moment someone leaves.
Conditional access by device, location and risk
A single view of who can access what
Works across Microsoft 365 and your other apps
Self-service password reset to cut helpdesk load
Security
Identity is the new perimeter.
When access is the front door to everything, it has to be a strong one. Identify is built to make it so.
Phishing-resistant MFA — reduces account takeover, the most common breach path.
Least-privilege by design — access is scoped to the role, not handed out broadly.
Conditional access — sign-in is checked against device health, location and risk.
Always attributable — every action ties back to a known identity.
Central control — adjust or revoke access everywhere from one place.
How it compares
Cloud Labs Identity and relying on passwords.
Many smaller organisations still lean on passwords and ad-hoc logins. Here's what changes.
Consideration
Cloud Labs Identity
Passwords & ad-hoc logins
Sign-in
✓ One secure single sign-on
— A different password per app
Account takeover
✓ Phishing-resistant MFA as standard
— Passwords, easily phished or reused
Access control
✓ Scoped to the role, reviewed regularly
— Accumulates over time, rarely reviewed
Leavers
✓ Access removed immediately
— Often lingers after departure
Visibility
✓ One view of who can access what
— Scattered and unclear
The bottom line: strong identity is the single highest-impact security improvement most organisations can make — and the foundation the rest of the platform builds on.
Why Cloud Labs
Strong identity, made simple.
Practical
Fits the apps and devices your team already uses.
Secure by design
Phishing-resistant MFA and least-privilege access, as standard.
Simple to run
Set up and maintained for you, with self-service where it helps.
How it's delivered
Make secure sign-in effortless.
Cloud Labs Identity is delivered and supported by your Cloud Labs partner as part of the wider platform — set up for you, kept current automatically, and billed as a simple subscription.